Privacy Policy

Privacy Policy for elegeleges.com


Last Updated: January 23, 2026

At elegeleges.com (hereinafter "we," "us," or "our"), we are committed to protecting the privacy and security of your personal information. As a luxury DTC brand specializing in evening gowns and fine jewelry, we adhere to global privacy standards (including GDPR, CCPA, and other applicable regulations) to ensure your data is handled with the utmost care and transparency. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, make a purchase, create an account, or interact with our services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our Services.

1. Definitions of Personal Information


"Personal Information" refers to any information that identifies, relates to, describes, or can reasonably be associated with you (directly or indirectly). This includes, but is not limited to, your name, contact details, payment information, shipping/billing addresses, device data, and usage patterns. Personal Information excludes data that has been irreversibly anonymized or aggregated such that it no longer identifies you.

2. Personal Information We Collect


We collect Personal Information from you through direct interactions and automatic processes, as described below:

A. Information You Provide Directly


We collect Personal Information when you engage with our Services, such as:

  • Account Creation: Name, email address, password, phone number (optional), and communication preferences.
  • Purchases & Transactions: Billing address, shipping address, payment details (e.g., credit card information, PayPal account details), order history, and tracking information.
  • Customer Support: Information shared when contacting our team (e.g., inquiry details, order numbers, photos of products).
  • Voluntary Submissions: Responses to surveys, newsletter sign-ups, or requests for customizations (e.g., gown measurements for tailored orders).

B. Information Collected Automatically


When you visit or use our Services, we may collect certain information automatically through cookies, web beacons, and similar technologies:

  • Device & Technical Data: IP address, device type, operating system, browser type, screen resolution, and internet service provider.
  • Usage Data: Pages visited, time spent on the website, product views, search queries, cart activity, and click-through patterns.
  • Location Data: Approximate geographic location derived from your IP address (to optimize shipping and regional preferences, no precise GPS data is collected).

C. Information from Third-Party Sources


We may collect Personal Information from trusted third-party providers, including:

  • Payment Processors: Stripe, PayPal, and other payment partners (to verify transactions and prevent fraud).
  • Shipping & Fulfillment Providers: To track deliveries and update order statuses.
  • Shopify: Our website is hosted by Shopify, which collects and processes data to support our Services (see Section 6 for details).
  • Social Media Platforms: If you log in or interact with our brand via social media (e.g., Facebook, Instagram), we may collect information from these platforms with your consent.

3. How We Use Your Personal Information


We use your Personal Information only for legitimate purposes consistent with this Privacy Policy and applicable law. Key uses include:

A. Provide, Maintain, and Improve Our Services


  • Process and fulfill your orders (including payment processing, packaging, and shipping).
  • Manage your account (e.g., update order statuses, track preferences, and facilitate returns/exchanges).
  • Customize your shopping experience (e.g., recommend products based on your browsing history or past purchases).
  • Improve our website, products, and services (e.g., through data analysis of user behavior and feedback).

B. Communicate with You


  • Send order-related updates (e.g., confirmation emails, shipping notifications, delivery alerts).
  • Respond to your customer support inquiries, feedback, or requests.
  • Deliver marketing and promotional communications (e.g., newsletters, exclusive offers, new collection launches) only if you have explicitly consented. You may opt out of marketing emails at any time via the "Unsubscribe" link in our messages.
  • Notify you of changes to our policies, terms of service, or Services.

C. Security & Fraud Prevention


  • Authenticate your account and verify the legitimacy of transactions.
  • Detect, investigate, and prevent fraudulent activity, security breaches, or violations of our Terms of Service.
  • Protect the rights, property, and safety of elegeleges.com, our customers, and third parties.

D. Legal Compliance & Business Operations


  • Comply with applicable laws, regulations, or legal obligations (e.g., tax reporting, responding to subpoenas or court orders).
  • Resolve disputes, enforce contracts, and conduct internal audits.
  • Support business transactions such as mergers, acquisitions, or asset transfers (only if personal information is transferred as part of the business assets).

4. Cookies & Similar Technologies


We use cookies and similar tracking technologies (e.g., web beacons, pixel tags) to enhance your experience on our website. Cookies are small text files stored on your device that help us:

  • Personalize content and advertisements (e.g., showing products you viewed previously).
  • Remember your login details and cart items.
  • Analyze website traffic and user behavior (to improve our Services).
  • Measure the effectiveness of marketing campaigns.

You can manage your cookie preferences through your browser settings (e.g., block or delete cookies). However, disabling certain cookies may limit functionality (e.g., unable to save cart items or log in). We do not recognize "Do Not Track" signals from browsers beyond the Global Privacy Control (GPC), which we honor as an opt-out request for targeted advertising (see Section 10).

5. Disclosure of Your Personal Information


We do not sell, rent, or share your Personal Information with third parties for their own marketing purposes without your explicit consent. We may disclose your Personal Information in the following circumstances:

A. Service Providers & Partners


We share Personal Information with third-party service providers who perform functions on our behalf, including:

  • Payment processors (Stripe, PayPal) to process transactions securely.
  • Shipping and fulfillment providers (e.g., DHL, FedEx) to deliver orders.
  • Customer support tools to manage inquiries.
  • Data analytics providers (e.g., Shopify Analytics) to improve our Services.

    These third parties are contractually obligated to protect your Personal Information and only use it to fulfill the services we request.

B. Legal Requirements


We may disclose your Personal Information to comply with applicable law, respond to valid legal process (e.g., subpoenas, search warrants), or protect the rights, safety, or property of elegeleges.com, our customers, or the public.

C. Your Consent


We may share your Personal Information with third parties if you have explicitly consented to the disclosure (e.g., sharing your shipping details with a custom tailor for made-to-order gowns).

D. Business Transfers


In the event of a merger, acquisition, or sale of all or part of our assets, your Personal Information may be transferred as part of the business transaction. We will notify you via email or website notice if such a transfer occurs, and ensure the receiving party adheres to this Privacy Policy.

6. Relationship with Shopify


Our website and Services are powered by Shopify Inc. ("Shopify"), a third-party e-commerce platform. Shopify collects and processes Personal Information on our behalf to provide hosting, payment processing, order management, and other technical services. This includes:

  • Information you submit during checkout (e.g., payment details, shipping address).
  • Device and usage data (to support website functionality and security).

Shopify is responsible for processing Personal Information related to its platform services, and we do not control Shopify’s data practices. To learn more about how Shopify collects, uses, and protects your Personal Information, please review the Shopify Consumer Privacy Policy. You may exercise rights related to data processed by Shopify through the Shopify Privacy Portal.

7. Third-Party Websites & Links


Our website may contain links to third-party websites (e.g., social media platforms, payment providers). We are not responsible for the privacy practices, content, or security of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit before providing Personal Information.

8. Children’s Privacy


Our Services are intended for adults (18 years of age or older). We do not knowingly collect Personal Information from children under the age of 16. If we discover that we have inadvertently collected Personal Information from a child under 16, we will promptly delete the data. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

9. Security & Retention of Personal Information


A. Security Measures


We implement industry-standard security measures to protect your Personal Information from unauthorized access, use, disclosure, or destruction. These include:

  • 256-bit SSL encryption for data transmission (e.g., checkout pages).
  • PCI DSS compliance for payment processing.
  • Access controls to limit internal access to Personal Information.
  • Regular security audits and updates to our systems.

While we strive to protect your data, no security measures are 100% foolproof. We cannot guarantee absolute security, and you assume some risk by sharing Personal Information online.

B. Data Retention


We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Retention periods vary based on the type of data:

  • Account & Order Data: Retained for 7 years after your last interaction (to comply with tax and legal obligations).
  • Marketing Data: Retained until you opt out of communications.
  • Automatically Collected Data: Retained for 1 year (for analytics and security purposes).

After retention periods expire, we securely delete or anonymize your Personal Information.

10. Your Rights & Choices


Depending on your country of residence (e.g., EU/EEA, California), you may have the following rights regarding your Personal Information. We will not discriminate against you for exercising these rights:

A. Key Rights


  • Right to Access: Request a copy of the Personal Information we hold about you.
  • Right to Correct: Request correction of inaccurate or incomplete Personal Information.
  • Right to Delete: Request deletion of your Personal Information (subject to legal exceptions, e.g., tax records).
  • Right to Data Portability: Request a copy of your Personal Information in a structured, machine-readable format (to transfer to another service provider).
  • Right to Opt Out: Opt out of the "sale" or "sharing" of your Personal Information for targeted advertising (as defined by CCPA/CPRA).
  • Right to Withdraw Consent: Withdraw consent for marketing communications or other optional data uses at any time.

B. How to Exercise Your Rights


To exercise any of these rights, contact us at support@elegeleges.com with:

  • Your full name, email address, and order number (if applicable).
  • A clear description of your request (e.g., "Request access to my personal data").

We may need to verify your identity before processing your request (e.g., asking for details about your account or past orders). We will respond to your request within the timeframe required by applicable law (e.g., 30 days for CCPA, 1 month for GDPR).

C. Opt-Out of Targeted Advertising


  • Global Privacy Control (GPC): We honor GPC signals as an opt-out request for targeted advertising. Enable GPC in your browser to exercise this right.
  • Marketing Emails: Click the "Unsubscribe" link in any promotional email to opt out of future marketing communications.

11. International Data Transfers


We may transfer your Personal Information to countries outside your country of residence (e.g., Turkey, the United States) for processing (e.g., fulfillment, data storage). We ensure these transfers comply with applicable law by:

  • Using Shopify’s Standard Contractual Clauses (SCCs) for transfers to countries outside the EU/EEA.
  • Ensuring third-party service providers adhere to global privacy standards.
  • Transferring data only to countries recognized as providing adequate data protection (e.g., Canada, Switzerland).

12. Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we update the policy:

  • We will revise the "Last Updated" date at the top of the page.
  • We will notify you via email (if you have an account) or a website banner for material changes.

Your continued use of our Services after the update constitutes acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.

13. Contact Us


If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your Personal Information, please contact us at:

  • Email: info@elegeleges.com
  • Response Time: 24 business hours (Monday–Friday, 9 AM–6 PM EST)

If you are unsatisfied with our response, you may lodge a complaint with your local data protection authority (e.g., ICO in the UK, CNIL in France, CCPA in California).

Thank you for trusting elegeleges.com with your privacy. We are committed to upholding the highest standards of data protection to ensure your luxury shopping experience is secure and seamless.